Launched locally in 2002, Popular Mechanics is the acknowledged voice of science and technology in South Africa. Underpinning its rich sci-tech content is an ever-changing mix of articles covering a broad range of interests, from automotive news and outdoor adventures to DIY projects and exploration of the universe.

As a truly multi-platform brand, it engages its audience through a vibrant monthly magazine, a fresh and exciting website, an industry-leading weekly electronic newsletter, regular reader events, shows, mobile promotions and competitions. The ongoing success of the brand is echoed in its content vision: ‘our imagination knows no bounds’