Highbury Media contributes to the lives of the underprivileged. Our Corporate Social Responsibility strategy is aimed at helping those who have less in South Africa. We encourage community growth and development, by working with local associations and communities to help them better themselves.
A Corporate Responsibility Committee (CRC), made up of representatives from across the company, works on various social responsibility programmes, including an ongoing commitment to Baphumelele, in Khayelitsha, which offers several community programs and cares for more than 100 orphans, at its Children’s Home, as well as operating Baphumelele Fountain of Hope (Philippi), a residential and support home for youth 18-21. Elements of our commitment have included upgrading the accommodation and bathrooms, and converting an old shed into a professional work space with computer equipment at Fountain of Hope. Our team members travel to Baphumelele regularly to visit the children, and provide gifts of toys, school shoes, as well as other useful items.
- Our recent contribution to Tramway (Football club) provided a once-in-a- lifetime experience for the kids under 12 to participate in the World Youth Soccer Cup (known as the Gothia Cup) tournament in Sweden. The club is completely run by community volunteers. They provide a football home, with coaching and match participation, to children and teenagers from the age of 4 to 17 years old. The majority of our junior players come from severely disadvantaged communities on the Cape Flats including Parkwood, Steenberg and Lavender Hill. Participation in organized soccer through our club represents a viable alternative to the daily challenges of gangsterism and drug abuse.
- We are currently assisting the Baphumelele Fountain of Hope youth to launch initiatives that benefit the community, including the launch of their new soap making project which turns recycled materials into desperately needed cleansing bars for the underprivileged in their community
We are also currently collecting donations of gently used clothing and household items for the new Baphumelele Hope Charity Shop – Youth in Action, a new retail store, located in Khayelitsha, which helps provide the community with low cost necessities.